The Email System I Built with Flodesk (and How You Can Too)

The Email System I Built with Flodesk (and How You Can Too)

When I first started my online business, I had zero understanding of how to even start leveraging emails for my business. I was posting (inconsistently) on social media, screaming into the void. In my desperation to find any other strategy, I discovered email marketing - and became obsessed. But as I started researching email service providers, I realized I needed a powerful email marketing tool with very specific features to help accelerate my online growth.

My must-haves included:

• Beautiful & customizable design
  
  

• Opt-ins & workflows
  
  

• Data & analytics
  
  

• Audience segmentation
  
  

• Sales pages & checkouts
  
  

…and above all, I wanted something simple.

After testing practically every platform through free trials, I finally found Flodesk—and I’m not exaggerating when I say it helped me launch my business faster than I imagined.

In one day, I took a concept that had been sitting on a post-it note and turned it into:

• A system to generate leads
  
  

• A 7-part nurture sequence
  
  

• A high-converting sales page
  
  

Within just a few weeks, I was selling my program—without complicated tech setups, zaps, or connections.

So What Does Flodesk Offer?

Beautiful & Customizable Design

I’m picky when it comes to design. The perfectionist in me doesn’t want to publish anything unless it feels polished and on-brand. With Flodesk, I can load my brand kit and instantly design emails, sales pages, and opt-in forms that feel cohesive, colorful, and me. The best part? Its drag-and-drop email builder that helps me turn my vision into reality.

Opt-ins and Workflows

As a baby business owner, lead generation was completely unfamiliar. I didn’t even know how to capture emails, let alone set up the technology. Flodesk’s templates made it incredibly easy to create an opt-in form in minutes and start delivering digital resources to my subscribers.

Data & Analytics

As a behavior analyst, I make decisions based on a mix of intuition and data. Flodesk gives me the insights I need to improve deliverability, open rates, and click-throughs. I’ve even used the reporting tools to analyze my own behavior and refine my strategy.

Audience Segmentation

Segme-what?  I know. I was confused at first, too. But once I learned what segmentation was, I realized how critical it is. Segmentation allows you to categorize subscribers by interests, purchases, or other key behaviors. I segment by events attended or freebies downloaded so I can send more relevant content. Flodesk makes it seamless to tag people automatically and trigger workflows that do the nurturing—and selling—for me.

*Note: If you’re a multi-passionate entrepreneur like me, segmentation is essential to avoid confusing your audience with your 27 different interests.

Sales Pages & Checkouts

Flodesk offers high-converting landing page templates you can plug your copy into and publish in under 30 minutes. I built my first landing page late one night and posted about it the next morning. A week later, my program was sold out. Having my sales page, checkout, and delivery all in one place has been a game-changer.

Behind the Scenes: My Signature Program Setup

Let me explain how I use Flodesk to market my signature program, OBM Practitioner—a 12-week intensive under The ABA Collective for behavior analysts learning to design OBM projects.

I created one opt-in form in Flodesk to deliver a toolkit filled with editable assessments, diagrams, and examples. That allowed me to capture emails and start nurturing relationships with people interested in this topic.

Over time, I invited those subscribers to events and continued to build trust. Eventually, I created a sales page to pre-sell the OBM Practitioner program to a beta group. It was so easy to build, I launched it the same day. The page integrated with Stripe so I could start accepting payments right away.

Inside their Checkouts feature, I limited the number of seats and set up a waitlist once the cohort filled. When someone joined the waitlist, they were tagged - triggering an automated email sequence to keep them in the loop about future launches. When I opened the second cohort, it filled fast because I had been consistently sharing value and updates with my segmented audience.

The best part? These sequences run in the background, allowing me to focus on real conversations and human connection.

“So Where do I Start?”

If I have one regret, it’s that I didn’t start using Flodesk sooner. I put off learning how to use it to its full potential - and I missed opportunities to grow more quickly.

Let’s be honest - clinicians weren’t trained in business. If you’re overwhelmed or nervous about the idea of starting to build an email marketing system, I understand. I watched countless videos, invested in several products, and ultimately wasted time and money. I wish someone had introduced me to Flodesk and walked me through the process so that I could focus on what brought me joy. 

Inside Digital Clinician, I teach you how to build your own highly effective email marketing system using the exact tools I use. You’ll receive access to plug-and-play templates with copywriting prompts and the exact steps to automate your emails. It’s so simple, you’ll have a completed nurture sequence, landing page, and checkout process completed in just a couple of days.

If I had to choose one tool to run my online business from start to sale—it would be Flodesk. If you're ready to start using email to grow your online business, use code CLINICALBOSS to get 50% off your first year.

Full disclosure: I’m a proud Flodesk Partner, which means I may earn a small commission if you sign up using my link—at no extra cost to you. I became a partner after using (and loving) Flodesk in my own business. Even now, with a much bigger tech stack and a growing online presence, it’s still a tool I rely on and recommend because it works.